It is important to rightly advertise and market your home made candle store business in order to get most customers and increase sales. How can you expect more customers to come and buy your home made candles if they don’t even know your shop exists and offers such heavenly smelling and beautiful looking candles?
Candles are in high demand for decoration, lighting up houses, restaurant and religious ceremonies, thus home made candle business makes a profitable business venture. As you start small scale by making candles at home and selling them yourself in a shop, it is not possible to indulge in expensive advertising such as going to television and radio or heavy newspaper advertising. However, there are numerous other ways that do not cost as much but can very effectively advertise your home made candle store business.
Ways to Advertise Your Home Made Candle Store Business
Gift Your Candles to Others
Whenever you need to give a gift, use your candles. This is a very effective means of advertising as you can attach your card along with the gift pack and people will come to know that you are running a shop. Whether its Christmas time or a birthday, gift your own candles to let others know you can make them on order as they like.
Word of Mouth
When you do good work and people are impressed, they talk about you. Make sure that you attach you card or label with every candle you sell. This will be your free advertising as people will notice your card and come to you if they like your work.
Leaflet Distribution
This is another inexpensive but effective ways of advertising your home made candle store. Have the leaflets distributed in malls, shops, homes and offices and offer discount prices on your candles. Get beautiful and graphic leaflets designed with pictures of beautifully made candles to attract people.
Newspaper Advertising
Get small ads in newspapers that can help to advertise your candle store. Small ads with strong and motivated words can help you get more customers. Offer free gifts on sale of more than a fixed number of items or sales to encourage people to at least come and visit your shop. If they like what they see, they will sure buy something tempted with the beauty and smells of the candles.
